Tagged Media

Happy Readers, Happy Writers

Happiness is mutual in any relationship: Either everyone is happy or no one is. In the world of internet writing, the most important (and ignored) relationship is between readers and writers. Unfortunately, the relationship between advertiser and site owner is all that seems to matter right now. The advertisers want clicks, so the owner tries to get them. The objective is to…


Who are The Basketball Writers?

Traditional online content is undergoing massive disruption and redefinition, as is the NBA media world. Site after well-known site makes layoffs, and the few that remain so massively underpay their writers, podcasters and video producers (henceforth collectively summed up as “writers”) that very few survive, much less thrive. The current economic model requires click-based churning…